The occupied collection showcases the story of wearing the emotional burden of depression.
The heart of the narrative aims to help tackle the stigma surrounding mental health & to give hope & encouragement to others. The emotional burden of depression is broken & worn as everyday clothes, when non-conformity is celebrated & no longer hidden away.
Feeling of hope & other powerful emotions when battling this silent & dark force are draped by hand & constructed into the designs & details of the garments. Each & every creation has its own characteristics & story to tell.
The bed can be a solitary sanctuary, blankets, pillow & bed linen are attached & worn as everyday clothes. Layering of garments appear misplaced & uncared for to signify feelings of confusion & disorder, all on display for all to see. Comfort is found in nonconformity.
Do not be afraid to wear your emotions
The garment constructions are not always as they first appear. A tailored wool jacket is worn as a skirt with the sleeved used for pockets, sweatshirts are thrown on the floor & pilled together to be transformed into a gown of jumpers, & a pillow top which can be worn padded or unpadded is tailored internally & externally to give strength & comfort. The knotted dress has a large knot that ties itself around the wearer to symbolise hope & good fortune.The laundry dress has elasticated detailing & trimmings inspired from bed linen to capture emptiness & hollow volume of what once was.
This collections features luxury British heritage wool from Abraham Moon & Sons in Yorkshire who produce there fabric all under one site to reduce their carbon footprint. Localism is very important to Cunnington & Sanderson who have always worked with local Yorkshire textiles and supported local businesses.
Monochrome grey desensitises all surroundings, every garment in this collection is made in tones of grey.
Its ok not to be ok.
Fashion / Art direction by Cunnington & Sanderson
Photography by Rafael Kroetz
Hair & Make-up by Sabine Nania
Model by Zoe Hervava at Tune Models