THE MODERN AMAZONE
Cunnington & Sanderson are proud to introduce you to their collaboration with Creed Fragrances for the latest international campaign 'Aventus for Her'.
At the beginning of 2021 the house of Creed asked luxury womenswear brand Cunnington & Sanderson to design and make a range of bespoke garments to be featured in an editorial for their 1st edition book, to highlight the story of the influential tailoring by the iconic brand's family past. Taking elements from the early riding habits and historical equestrian wear made by Henry Creed and to use them to inspire and create their own contemporary versions for Creed. Resulting in a exquisite range of garments that are emotive, stylish, and innovative.
"skillfully crafted equestrian performance attire blends seamlessly with timeless couture garment."
Combining Victorian tailoring techniques with our brands signature of contemporary draping, creative pattern cutting, refined craftsmanship and luxurious fabrics and finishes, these immaculate garments were Impeccably made in London to maintain the highest of quality.
These luxurious bespoke garments are draped by hand and edited to capture the perfect fitting. The frayed riding jacket is tailored to the body with required space for comfort when riding a horse whilst also retaining its immaculate appearance. This exclusive design has lowered armholes and a high waistline for ease of movement. Made in a bespoke woven wool by Linton Tweed's, a luxurious wool supplier from Yorkshire specifically chosen by Creed for many decades. The modern draped riding skirt is also made in a high quality wool by Linton Tweed's which features large practical hidden pockets and a hip fastening that alters the skirt length when not in saddle.
These beautiful Images are featured in the first edition of the book for Creed and captured on film which are presented internationally in Creeds boutiques, websites, and social media.
When Olivier Creed and his son Ervin set out to create the Aventus for Her in 2016, they looked towards their tailoring history and powerful female clientele that they served over the past 260 years including aristocrats and royalty including Queen Victoria. Celebrating the vision, passion, and strength of women, this extraordinary perfume was soon set to become Creed's most successful women's perfume of all time 'Aventus for Her'.
"An anti-fashion statement - a hybrid of feminism and masculine, practical yet attractive - the Amazone challenged class and gender boundaries."
Credits
Bespoke garments Cunnington & Sanderson
Creed @creedfragrance
Creative Direction Victoria Gaiger @victoriagaiger @rakesprogress
Set and Production Design Daryl Mcgregor @thecolourofwater @lalalandartists
DOP Nick Burton Moore @nickburtonmoore
Fashion Stylist Louw Kotze @louw.77
Makeup Renee De Wit @reneedewitmakeupartist
Hair Mary Gouveia @lustre.global @maryg_hairmakeup
UK Producer Rosie Hart @serlinassociates @rosiemaryhart
SA Producer Scott Baker @bakerandcoprod @scottcurnowbaker
Hat by crystal Birch, Veil Gavin Rajha, Gloves Agnelle,
Boots JW Anderson, Cape Kat Van Duinen Design
Model Julianna Veenis @bossmodelsa @juliannaveeni
Stills Graeme Bulcraig @touchdigital
Colourist Kyle Stroebel @stroobzz
Colour Grading @refinery_capetown
Sound Design Stuart Ziegler @channel7d
Horse Dakota