A great pleasure for FFF member Cunnington & Sanderson to be invited by the Future Fashion Factory to take part in the Annual Showcase at the Nexus building in Leeds on 30th June 2023.
A truly positive, enjoyable and inspiring event providing a perfect opportunity to talk innovation, sustainability and collaborations.
The Future Fashion Factory Showcase is an industry-led collaborative R&D programme. harnessing academic and business expertise to design and deliver innovation in fashion and textiles supporting the development if new creative products.
The eventful day was broken into informative and inspiring talks and discussions with a selection of fashion and textile industry leaders, opened by Tom Riordan, Chief Executive of Leeds City Council.
The first Panel Session Navigating the Leeds - London Corridor chaired by Sarah Angold joined by Asher Clark CDO Vivobarefoot, Jamie Whitehouse, Director, Boot Repair Company, Yasmin Jones-Henry, FT Writer & Strategist RAEBURN, Saliva Tube, Institute of Positive Fashion Lead, British Fashion Council.
Manufacturing Now: Mills, Spinners and Weavers Chaired by Professor Steve Russel, Director, Future Fashion Factory joined by Amanda McClaren, Managing Director, AW Hainsworth, Gary Eastwood Pennine Weavers, Dr John Parkinson, iinouiio, Judith Coates, Design Director - Abraham Moon & Sons Ltd and Olli Plants at Joshua Ellis.
Thank you to every one who visited our stand from the influential Fashion & textile industry, including innovators, entrepreneurs, manufacturers, weavers, spinners, mills academics and creatives. It was a pleasure to see familiar faces and to meet new ones to introduce our sustainable and innovative fashion narrative and to highlight our new developments and technologies within our Yorkshire based clothing brand.
Cunnington & Sanderson were happy to discuss their planet positive methods to their visitors. Including their environmentally friendly zero-waste fashion design methods, which they educate to many Universities with their zero-waste draping workshop @no_wasted_jam, The brands latest diversity range for all genders and one size fits all clothing, their thought provoking and story telling garments which educate the wearer and its viewers about sustainability and the brands long established relationships working closely with traditional mills and their heritage wools which are locally sourced in Yorkshire.
One of our brands newest collaborations with MADEBY who were also exhibiting at the event, gave us the opportunity to introduce our visitors to the platform and explain that MADEBY verifies our brands sustainability claims. This provides confidence to our customers and also educates them on the garments journey right back to where the material used is from, how it is processed and how our garments are made. This innovative and resourceful platform also highlights our brands crafts, environmental and social values, responsible consumption, Innovation and technology, community and environment practises.
This exhibition was also a great opportunity to showcase our latest technical developments with our collaborators SEAMM - Our iconic Pillow t-shirt is available digitally to wear in multiple metaverses and is now also available as a digital twin. Visitors to our stand were given the opportunity to scan the QR code on display to be directed to SEAMM platform to claim a free digital wearable of the pillow dress. With thanks to modern technology customers now have the ability to customise the design with choices of different colourways and a variety of patterns to choose from. Once selected the desired look is available to wear AR as Augmented Reality, a virtual try on as an interactive experience that enhances the real world with computer-generated percetual information. Please contact us if you would like to try this feature - info@cunningtonandsanderson.com.
With special thanks to Georgia Grande and Suzy Shepherd. We look forward to the next event with you soon.